Apple Watch Casino Apps
Even though Apple Watch is sure to change the gambling world as we know it, for some reason, the casinos are being slow to enter the market. However, their close colleagues from the sports betting business are already viciously fighting for the market share in this new sales channel.
Apple Watch is the newest trending gadget. Many have been betting against Apple’s products over the years, but the market is hungry for them, and there is no end to it in sight. The iWatch has already brought additional functions one simply can not implement into a mobile phone or a tablet. Unfortunately, they are not yet being fully used up by the businesses in all industries.
One can argue that a more moderate approach to the market, like the one being practiced by the casino companies, makes more sense – when the iWatch get sold in enough copies, only then does it make sense to fight for customers. However, those who are risking it right now will have a huge advantage later on.
This is the case with sports betting, where several contenders have already entered the iWatch apps arena. The first to show interest was the UK bookie Ladbrokes, who has been working with Playtech on developing the app for iWatch even before the first samples were shipped. Not far behind was another UK bookie – Coral, who worked with the specialists at Playtech to create the new product for their customers owning an Apple Watch. Playtech also worked with the William Hill, and the only Maltese representative of the four – Unibet.
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We can already see signs of a fierce market battle. Since USA is traditionally not the place to be when it comes to sports betting, as the market is not as big as in Europe and the UK, the bookies have already started going head to head in the European and UK markets. Only Ladbrokes has decided to offer their new service channel exclusively to Australian customers. Smart move, Ladbrokes!
Now, considering Playtech is one of the largest, if not the largest mobile casino games and software provider, it should come as no surprise if any of the mobile casinos were to launch their own application soon. Betfair has also developed an in-house extension to the iPhone app, allowing it to support Apple Watch. Now, since Betfair also has a casino business, it is only a matter of time before they show us something new in the casino department. This is a great development, as the software providers seem to be conquering the new platform.
All in all, the casino business is definitely going to catch up to the sports betting industry when it comes to the new iWatch. The only question is: how soon?